Writing and sharing guest blog posts is an excellent strategy for building your list and connecting with other online entrepreneurs. This gives you the opportunity to share your thoughts, ideas, and information with an audience that may have never heard of you before. You’ll want to think about how you can reach out to other blog owners, what you will write about in your guest post for their site, and what your follow up strategy will be for best results.
When you are first blogging to build your business and to get your message out to the world, it may seem like you are writing to no one. After a few months you may begin to get some comments on your posts and feedback from your connections on the social media sites. You can speed up and facilitate this process by finding others who are blogging about a similar or complimentary topic to yours.
I like to do this by either searching on Google or in a blog directory such as Technorati. My goal is to find three to five blogs that meet my criteria and then to leave valuable and relevant comments on each of them. Then I find the blog owner on social media and connect with them there. This lets that person know that you are serious, knowledgeable about your topic, and smart enough to know how to get their attention.
The next step is to reach out to them to ask if you may write a guest post for them, or to find out if they would be interested in exchanging posts with you to share their knowledge with your readers. The idea is to make this a business connection that will lead to a relationship you can build upon over time.
Once you have written a guest post you will want to have a way to follow up with your new readers. The very best way to do this is to have an opt in box on your blog where you offer a free giveaway to everyone who signs up. This is the beginning of the process where you will build a solid relationship with your new readers and prospects to explore the possibility of turning them into clients and customers.
Guest blogging gives you the opportunity to access many more readers and visitors to your own blog, a platform where you can build up your credibility, and the foundation for a profitable online business for years to come.
Remember that the reason to start an Internet business is to give you the time and financial freedom to live the life you choose. Learn more about becoming a guest blogger and building your online business by visiting Guest Blogging Secrets to learn how to build a profitable online business and drive targeted traffic to your sites.
~ This article came to me from the company behind Guest Blogging Secrets. They are pitching a sale for more information on this topic and some may be interested in pursuing that, it’s not a bad deal actually. I am not promoting for them, have no knowledge of them past getting this article, however, this article is very relevant to the AHA community and so I share. At http://authorshelpingauthors.wordpress.com we are always looking for guest bloggers, we call them contributors and aside for the benefits of participating that are so well outlined in this article, we take it up a notch by doing a lot of promotion work for the site that increases the results for the contributors. Debra L Hartmann
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