There are a lot of major benefits in social media marketing. It enables you to connect with your customers and build branding by developing a relationship with them. As a social media site, LinkedIn has a similar but different function. It is utilized to connect with other businesses and professionals in your field and is a great way to market yourself and your organization.
As opposed to other social media sites that are mainly used for communicating with friends and family, LinkedIn is used for communicating with business professionals. The site itself is geared towards professionals and having a purpose behind communications. Due to this fact you have the ability to connect with others that you have a second degree of connection. People that have a third level connection cannot be connected with unless you pay to send an InMail to them and they accept your offer to connect.
LinkedIn is a useful tool for every type of organization looking to create partnerships or market their company. Whether you’re an independent contractor, author, contractor, small business owner, etc., you stand to benefit greatly from LinkedIn. CEO’s of major companies are found to be more trustworthy if they’re active on social media sites. When utilizing LinkedIn, you have a variety of tools at your disposal to assist you in making connections, including the following:
Share Interesting Content
The main way LinkedIn can provide value to companies is through the groups feature. The groups feature allows you to connect with other users that share similiar intersets as you. A major benefit of participating in groups is the ability to find more people to connect with. Even if you don’t participate in many group discussions, once you’ve joined a group you have the ability to network with the people of that group by sending an invite to connect and communicating through LinkedIn messages.
The most important thing to remember is that you’re there to connect with others. It’s not simply about sharing links to your products, landing page, website or blog. Think of LinkedIn as being similar to when you work in an office. Your main purpose for being there is to get work done. However, at some point, you’re bound to connect with coworkers when you learn that you have similar interests or that you can help each other out somehow. LinkedIn works the same way. It is a professional social network, and everyone is there for their own benefit.
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