Utilizing LinkedIn for Self Promotion

There are a lot of major benefits in social media marketing. It enables you to connect with your customers and build branding by developing a relationship with them. As a social media site, LinkedIn has a similar but different function. It is utilized to connect with other businesses and professionals in your field and is a great way to market yourself and your organization.

As opposed to other social media sites that are mainly used for communicating with friends and family, LinkedIn is used for communicating with business professionals. The site itself is geared towards professionals and having a purpose behind communications. Due to this fact you have the ability to connect with others that you have a second degree of connection. People that have a third level connection cannot be connected with unless you pay to send an InMail to them and they accept your offer to connect.

LinkedIn is a useful tool for every type of organization looking to create partnerships or market their company. Whether you’re an independent contractor, author, contractor, small business owner, etc., you stand to benefit greatly from LinkedIn. CEO’s of major companies are found to be more trustworthy if they’re active on social media sites. When utilizing LinkedIn, you have a variety of tools at your disposal to assist you in making connections, including the following:

Status Updates
Groups
Share Interesting Content
Featured Discussions

The main way LinkedIn can provide value to companies is through the groups feature. The groups feature allows you to connect with other users that share similiar intersets as you. A major benefit of participating in groups is the ability to find more people to connect with. Even if you don’t participate in many group discussions, once you’ve joined a group you have the ability to network with the people of that group by sending an invite to connect and communicating through LinkedIn messages.

The most important thing to remember is that you’re there to connect with others. It’s not simply about sharing links to your products, landing page, website or blog. Think of LinkedIn as being similar to when you work in an office. Your main purpose for being there is to get work done. However, at some point, you’re bound to connect with coworkers when you learn that you have similar interests or that you can help each other out somehow. LinkedIn works the same way. It is a professional social network, and everyone is there for their own benefit.

~~~~~~~~~~Gabe is a best selling author and a true professional when it comes to Creating a Website. Get his latest kindle book on Gaining Web Traffic by visiting http://www.topwebspecialists.com/linkedin_marketing or you can search for “askGabe” on amazon.com

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WordPress Site Builder Software Package

By Doug Gordon

WordPress is known as the leading blogging platform – however it is not limited to blogging. The reason it is so popular is it is very easy for anyone to use; web developers use it as well as business owners. It became popular thanks to its simple blogging interface and its fast setup.

A lot of people think of it as blogging software. However, its uses are limitless as it can be employed for any number of web applications. In fact, a reasonable description might be that it’s a content management system with built in blogging.

WordPress site builder software allows business owners to immediately tap into the potential of WordPress. Creating a site within minutes is simple and the website looks and feels professional. The main reason to choose WordPress as a website content management system is that it has an unbelievable amount of free plugins you can use. Once you have created a website using WordPress site builder software you can add functionality by choosing from a wide range of plugins. Plugins such as contact forms – allow people to send messages directly via a simple web interface.

WordPress site builder software gives everyone an opportunity to create professional-looking websites that could previously only be achieved by web design professionals. WordPress itself has a very basic interface where you can create a site from scratch, but many people could find this more complex. Instead, it is possible to change the way a website looks by selecting a theme, and this approach is pretty commonplace. For those wishing to customise more precisely, or if they have something specific in mind, this is also possible within WordPress, using more advanced skills.

For example, if you have a website which is promoting car valeting services and you would like to have an image slider at the top of your page showing before and after pictures, this is as simple as visiting the plugin menu and searching for “image slider”. After the plugin has been added it is a simple process to upload your own images for use in the slider.

If you own a business, WordPress Site Builders have huge advantages for you, particularly if you aren’t keen on having a static website that is merely a series of information pages. Instead, you could promote special discounts and deals to your customers if you an regularly update your site with relevant content that they will be interested to read.

Updating content on a website can get your users returning on a regular, sometimes habitual basis if they are interested in seeing new content. WordPress site builder software makes it easy to create stunning WordPress websites, and the interface is so simple to use that you won’t need to spend a lot of effort and time on creating and managing a WordPress website.

For more information about how to learn about sitebildz, check out SiteBildZ Reviewed I’m sure you’ll like it!

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How To Prepare A Rough Article Draft or Blog Post (And Get Started Writing More Quickly!)

Steve Shaw, Nick Anderson, James Bosworth, Joh...

Authors maintain blog sites to build their reputation and bring their business of writing and selling books to the attention of potential customers everyday.  In reality, those posts serve as an example of the author’s skills as a writer, their expertise about specific topics, and build content on a website that, if done properly, can build the authors page ranking on search engines.  To get the most from blog posts, try approaching them as if they are actually articles and then you are tackling these important and permanent snippets of you in a more professional and effective way.  You’re also not having to pay for content like other businesses, you are a skilled writer and can right them yourself!  The following article came from Steve Shaw, a subject matter expert on article writing and marketing and he is quite successful with several companies that provide content for websites. – Debra L Hartmann

Although writing articles requires a lot of thought, it is not something you should find intimidating. In fact, this is something you will embrace once you get the hang of it, just like you did when you first started writing your first book, only easier!

You can make the process of writing articles much smoother by beginning with a good rough draft. Once you get this out of the way, you will be ready to write your actual article – and then of course, to publish it.

Begin by choosing your topic. Next, you need to stimulate your fingers and brain. Spend your first three minutes writing down words pertaining to your topic or anything else on your mind on notebook paper without going back to correct any errors you make – you do not have to be an editor at this point. Worrying about mistakes and trying to be perfect at this stage is likely to increase the amount of stress you experience. By following the procedure outlined here, you will stretch your fingers, get your thoughts flowing and eliminate the anxiety you may have about writing your article.

The key is to start small. Each time you come up with an idea for your article, simply jot down one or two sentences pertaining to your idea. You do not have to write any paragraphs during this stage. Continue this process until you are finished brainstorming. It is important to write down all of your thoughts before you call it a day working on your rough draft.

To make your session of writing a rough draft successful, take the following measures:

* Don’t stress over being organized. At this point, all you need to do is determine the main points your article will revolve around.

* Skip fixing your typos while keeping in mind that they are meaningless. Correcting any mistakes you make at this point is a waste of time.

* Relax and do not try to be perfect. Neither the article publishers nor your readers will see this information because it is merely a set of notes.

* Work on your article little by little. It is okay to spend today working on your rough draft then spend tomorrow writing your article.

By using these tips, you will have an easier time when you get ready to write the article properly, while avoiding the tension and anxiety that can often postpone or even stop you from writing your article.

~~~~~~~~~~~Steve Shaw is a content syndication specialist. Do you own a blog? Need content? Join thousands of other blogs and get free high-quality, niche-focused, human-reviewed content from quality authors sent on auto-pilot – and it’s all 100% free! Get free blog content now.

 

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Advice On How To Maximize Your Facebook Efforts

By Maria Bennett

Facebook makes marketing easy, but only for those who know how to do it right. Many people face hurdles they couldn’t envision thanks to a more traditional marketing background. Break the status quo and learn the new techniques that make for success in marketing on Facebook thanks to this article.Image representing Facebook as depicted in Cru...

  • Make your page stick out. Put up neat visuals or add some color. Those on Facebook are more likely to visit a vibrant page instead of a dull one.
  • Focus all of your Facebook posts towards your business or industry. Make them relevant and inform your customers and fans about things they would be interested in. Don’t just make a post without having a purpose. Your customers already have enough information coming to them, so make your posts relevant so they stand out.
  • Do not leave any sections of your Facebook page blank if you are looking to market your business. Many people neglect to put all of their info and this can cost a lot in the long run. If people cannot find the information they need on your business, they may look for somewhere else to get what they need.
  • Do not forget to put contact information on your business’s Facebook page. This should include the same of your business, your phone number and the address of your business. If a person is interested in what they see on your Facebook page, it’s crucial that they have your contact information to learn more.
  • If you have a follower complaining on your Facebook page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.
  • Remember to respect your followers privacy when using Facebook to market your business. If someone sends you a glowing review through a private message, remember to ask their permission before making it public. They may have chosen to send you the message that way because they did not want to be publicly acknowledged.
  • Never rely on anyone else’s advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn’t mean your customers aren’t actually checking out your page at work. Do your own research to figure out when you should be posting.
  • It is truly a myth that every business HAS to be on Facebook. The cost of the time taken to plan your campaigns, maintain your page, communicate with fans, and advertise can become a massive burden on a small business owner. Consider carefully if the costs will be outweighed by the profit increases.
  • Do not post so much on your Facebook page that people will begin to feel too saturated by you. You want to give them something to think about, so let a little space flow in between each posting. Facebook recommends new page owners post no more than once or twice a week.

Having read the article above, you should now have a better understanding as to how Facebook marketing works. Use the advice detailed earlier as you take steps to expand your business and reach more people than ever before. Remember to refer back to this article periodically to refresh everything you have just learned.

~~~~~~~~For more information about online marketing, check out the Amy Porterfield and Facebook Ads Insider Review. I’m sure you’ll like it!  Article written by Maria Bennett

Thank you Maria, for an insightful article on a trending topic.  ~Debra L Hartmann, blog host for guest post articles on topics relevant to authors promoting themselves and their masterpieces.

Stop by http://authorshelpingauthors.wordpress.com for articles written by authors and for authors on writing, inspiration, publishing and marketing and see how easy article marketing can be!

Visit www.theprobookeditor.com for editing, proofreading, formatting and cover designs by a group of authors working to support authors.

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Not Sure About Article Marketing? Read Tips and Related Articles Here

Advertising advertising

Advertising advertising (Photo credit: Toban B.)

By Tony Shawrtz

Article marketing is a great search engine optimization technique that can be leveraged to gain higher search rankings and build your customer base. Many webmasters are unaware of the power of this approach. Do not look over article marketing as something you can use. Read the great tips below and put them to use to expand your current marketing plan.

Make your own logo. You don’t have to be a big company to have a logo. People who frequent your page will begin to associate you with your logo, and if they come across it somewhere else on the Internet, they will be reminded of your products. A familiar logo will help you build a lasting relationship with your readers.

Many people believe (not without cause!) that they need to produce their own content to engage in successful article marketing. Remember that writing requires talent. Perhaps you are well versed in the intricacies of sentence structure and punctuation. Knowledge of other common writing concepts is also a must. Rather, writing requires you to be good with words. It’s art, not just academic smarts.

One excellent way to advertise your business is by running a blog. It allows you to position yourself as a thought leader. Tap into you professional knowledge and insight to create informative posts for your site. Also, don’t be afraid to incorporate your personality and sense of humor into the posts to keep your readers engaged. Perceptive discussions regarding your industry’s latest developments can enhance your company’s reputation and increase your trustworthiness among potential buyers.

Make sure your first paragraph is the best. The opening paragraph of an article is the section of text that is most important to your readers and the search engines that index it. Therefore, you should ensure that the best writing is in this first paragraph so that you can intrigue them. Use that information as a prelude to denser content in the rest of the article. To ensure they keep reading, they have to want to find out more.

Grabbing your readers attention is crucial to your success in article marketing. There are many methods of drawing a reader in, and it’s up to the writer to decide what method will work best with the article’s content.

Finding one’s voice as a writer is very important if you want to succeed in article marketing. The articles you use to increase your traffic and obtain business are completely different than the emotionless articles you write in the corporate and academic worlds. Reflect on your emotions and feelings, which can help to reveal character.

Put each new article that you write on your website so that your writing can be found by the search engines. This will boost your rankings and your traffic. Also, keep your site updated as often as possible to maximize exposure.

Having as many viewers as possible is important for success. However, that doesn’t mean you need to write articles for everyone. A smaller number of interested customers is better than a mass of uninterested ones. One of the worst things you can do is neglect the wants and needs of your target readers.

Look for a product that will attract a lot of people to write about in your article marketing. Having products that already has customers can help attract customers to your article.

Your articles need catchy titles. In order to entice readers to read your articles, you must peak their interest right off the bat. Sometimes, you may want to pose a question using keywords, just to make things interesting.

Always choose topics for article that provide value and interest to your readers. Nobody wants to read articles that are clearly versions of previously written articles, and many people will not want to read articles on topics that are too obscure.

Tell them what they need to know. Put this information in the heading, and then use meaningful information that provides solutions to real problems people face in the paragraphs that follow.

Steer clear of packing your headlines with keywords. Article marketing involves a balance between headline content and keywords. Headlines should compel readers to continue reading. Make sure the headline is something a person would like to read and that your audience finds it captivating.

When you write articles, you should try to link them to your other articles. Doing so makes it easier for you to determine if someone has copied your article, without first gaining your permission. It could be done without you even knowing and oftentimes, it is re-posted as-is and will direct new readers to your site.

The Internet is a great place to promote services or business. You just have to know what to do, and how to write interesting and well put together articles. Use the above tips and techniques to help you understand article marketing.

To learn more and enjoy good books read hunger games audiobook or maybe the name of the wind

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Those Pesky Commas

Debra L Hartmann:

Nice article! Had to share with my readers…

Originally posted on Self-Published Authors Helping Other Authors:

When and where do you put them?

The answer, of course, is it all depends. However, never forget the old adage:  When in doubt, leave out.

But there are some hard and fast rules, you need to keep in mind. One is the use of connecting conjunctions, such as and, but, or, nor, for and yet, with independent and dependent clauses.

Independent clauses stand alone and include subjects and verbs. We are visiting Washington. We also plan a side trip to Williamsburg. If put together, they need a comma. We are visiting Washington, and we also plan a side trip to Williamsburg.

Though, a comma is not required if the independent clauses are short and joined by one of the conjunctions. I’ll go this way andyou go that way.

However, when an independent clause is joined with a dependent clause, such as a clause…

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Traffic Generation With Articles – How to Direct Traffic Exactly Where You Want It To Go

Movement within a roundabout in a country wher...

Movement within a roundabout in a country where traffic drives on the left. Note the clockwise circulation. (Photo credit: Wikipedia)

By Jeff Herring

Article Marketing allows me to drive traffic wherever I want it to go with each and every article. There is so much traffic coming in now from all my articles that I could stop creating articles now and the traffic would keep flowing in.

But I’m not going to stop because I really like the traffic. And being able to leverage my articles to direct traffic where I want it to go is an awesome benefit.

Here’s How I Do It

Whenever I want more traffic and all the benefits that come with it (more prospects, more publicity, more profit) then I create more articles. It really is as simple, and powerful, as that.

So I pick a specific topic to create an article around. The more specific you can be the better, because you are then targeting your ideal clients who want exactly what you have. Broad topics are just not powerful enough to pull in the kind of traffic you want.

I shoot for a minimum of 400 words per article. Here are the 4 specific criteria I aim for in each article:

1. Make sure it is good enough to represent me well on the Internet. Perfectionism just slows me down

2. Deliver at least one gold nugget of information that can be used right away.

3. Helps prospects to know, like and trust me, and to desire my resources, services, and coaching.

4. Leaves Prospects wanting more information about the topic and wanting it from me.

Your Call to Action

This will allow your prospects to flow right through the article body and into your call to action, what is called a rersource box in articles.

What you say and don’t say in your call to action in your resource box is crucial for traffic and profits. Mess this up and you have wasted all your time. Here are a few dos and don’ts.

Don’t make it all about you. This is not the time to try to convince your prospect that you are an expert. That’s what the article body is for.

Don’t leave your prospect hanging. They want to know what to do next. Tell them and show them.

Do make sure your article flows right into your call to action. Make a smooth and seamless transition from the article into the call to action.

Do offer your prospect something related to your article and related to one of your paid resources in exchange for their email address.

Follow these tips and you won’t be able to stop the traffic from pouring in!

And would you like to look over my shoulder and see exactly how I do this and more everyday? Then you invited to visit http://SocialTrafficRush.com. You’ll see exactly how I create my content and then drive so much traffic right to it. From Jeff Herring and Social Traffic Rush.

 

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